Saturday, November 29, 2008

Sales, Customer Service, Marketing, Branding, and Dating???


Last night i had an interesting conversation about dating with my family.  I have been in the dating game for quite awhile now and have seen a lot of successes and disappointments. I have a lot of insights into how dating relates to marketing, sales, customer service, and branding.  I have decided to write a small book about this subject and will be posting the book on this blog when it is finished.  I might even use this blog as a sounding board for some of excerps and would very much appreciate any input and stories relating to any content that I post!  So stay tuned... I think it will be interesting!

Thursday, November 27, 2008

The Quest for Mastery: Multitasking Malarky!

The Quest for Mastery: Multitasking Malarky!

Multitasking Malarky!


At work the other day we did an experiment to prove that multitasking is a myth.  I encourage you to try it.  Grab a pen, some paper, and a stopwatch.  Now start the timer and write the phrase:

"Multitasking is worse than a lie"

Then number each letter just below

M U L T......
1   2  3  4.....

Now click stop on your stopwatch and record the time.  

Now try to create the same result by numbering the letters as you go.  So as you put down the "M" place a "1" below it. Then write the letter "U" and put a "2" below it.  Do not cheat when you do this and make sure you alternate writing a letter and then a number.  

Stop the time and compare how less efficient you are on the second try.  Computers just like Humans can only perform one task at a time.  Computers can switch back and forth between tasks so fast that it appears to do it simultaneously but it still loses efficiency.  

I believe this exercise came from a book called "the Multitasking Myth" and the book highlights that text messaging and instant access to email on our phones has actually made us less productive because we lose time when we change from subject to subject.  

I wonder how much time I would save if I focused on each task with all my attention before I moved onto the next one.  I have heard of a lot of CEO's that close their doors for a certain period of the day when no one is allowed to reach or interrupt them.  These practitioner's all claim that they get much more accomplished in these times than any other time.

Saturday, November 22, 2008

Thinking in Pictures: The mind is an art gallery


I read a book about a month ago called "How to Develop Confidence and Influence People Through Public Speaking," by Dale Carnegie.  I got a little more than halfway through the book when I read a section about improving one's memory.  

 Mr. Carnegie explained that we think in pictures and if we could create pictures in our minds that depicted our speech then we would be able to remember it in detail and give it without notes!  As soon as I read this I decided to test the concept.  I looked at the notes I had taken from the first part of the book.  There were eight points had been impressed me and I quickly sketched them; associating a number in each picture so I could remember the order.  

 As soon as I was done, I surprised myself when I could recite them from memory in order and in great detail.  It has now been a month or so since I sketched those pictures. I have since read several books and given a number of speeches.  However, I can remember the original points in detail and I will relate them here below without notes (although you will have to take my word for it since you are not here!). 

 

Point 1 (I drew a picture of a horse running with a speaker in the saddle.... One rhymes with Run): Giving a speech is like a journey.  You should get there quickly and without any detours.  Try to get to your point quickly and effectively.

 

Point 2 (I drew a picture of a monkey holding a tape recorder at the ZOO…rhymes with Zoo):  In order to improve your speaking ability you should record yourself often and critique your talks.  You will learn a lot about your speaking style and see what you can improve.

 Point 3 (I drew a TREE with note paper hanging from half of the branches instead of leaves while the other half was bare… Three rhymes with tree):  If you give a speech with notes you will lose half of your credibility with your audience.  Your audience expects you to be an expert on the subject you are talking about.   

Point 4 (Sketch of Abraham Lincoln sitting in a chair with a Boar Head mounted to it… Four Ryhmes with Boar):  Abraham Lincoln draped his leg over a chair every morning when he came into his law practice.  There he would read the paper out loud.  It drove his partners crazy but he claimed that if he could see the words and hear himself reading them, he had a much better chance of understanding it and recalling it later.  The point is that as many of our senses we can engage in learning the better the chance of us retaining it is.

 Point 5 (sketch of a beehive and a bee has stung someone in the eyeball… Five Rhymes with Hive).  We have 22x as many nerves running from the eye to the brain as the ear to the brain.  We think in pictures and if we can burn those pictures into our minds we will remember them more readily.  If we can create a picture in someone’s mind with our words we can achieve the same result.  

 Point 6 (Mark Twain licking ink spots off of his finger nails and it is making him sick… sick Rhymes with six):  See my post called "eye socket messaging" for the story of mark twain.  But the point is that Mark used to write reminders for his speech on his fingernails in ink. Once he delivered that point he would rub off the ink so he could remember where he was in his speech.  Later, he drew six pictures of his speech and never needed notes for his speech again.  25 years later he claimed he could still give that speech again from memory because he had the pictures engraved in his mind.

 Point 7 (picture of Heaven and I was trying to remember a secret password to get into heaven…Seven Rhymes with Heaven):  Our memories tend to forget things pretty fast unless we use them.  There was a study done that showed that when we learn new things, we will forget more in the first 8 hours than in the next 30 days!  In another experiment, subjects were asked to memorize a number of "made up" syllables over a certain period of time.  Those who reviewed the material 60 times in one sitting remembered less than those who reviewed the material 38 times over a course of several days.  Conclusion: it takes less energy to memorize something when spread over time than it does when trying to do it all at once.

 Point 8 (sketch of a Giant Gate with GOOGLE written across the front of it…. Eight rhymes with gate):  Google is the gateway to the internet for many people.  Google is like a search engine that weaves a web of related information together and then searches for it.  However, you have to tell google what to look for.  Just like our mind…. If you tell someone to “remember” they will not know what to think about… But if you tell someone to “remember little league baseball,” then they will be flooded with memories.  The more intricately we associate objects and events in our minds with related objects and events, the better our ability to recall and retain information will be.

 It is a very interesting concept. I used it to teach a sunday school lesson for my church the week after and used a similar method.  I think I could re-create that lesson from memory if I was called upon to teach it again!  Your mind is an art gallery! Start using pictures in it!  Decorate it with the best artwork you can!

Wednesday, November 19, 2008

Tribal Systems


In reading Seth Godin's book "Tribes" about leadership, he highlights the fact that in today's connected world it is easier for tribes to form and leaders to emerge.  Systems and technology have made it much easier to communicate with each other.  Email and social networks and cell phones have allowed us to create micro-clusters of people across borders. 

In the past groups were formally organized to effect a change.  Unions were formed and leaders appointed.  In todays world it seems that micro-organizations or tribes are what rule the day.  Small niche businesses are not looking to provide goods and services that have mass appeal.  They are trying to create products and services that appeal to smaller groups.  There a many more micro-tribes today because of technology and networking.  

I am fascinated by the phenomenon called facebook.  I signed up and within a couple of days I had 50 people from my past request to be linked to me.  Over 2 years later I have over 500 friends and I have probably only requested 50 of them. I was looking in my cell phone and I have almost 700 people in my cell phone!!! I remember 5 years ago my cell  phone could only hold 200 numbers!

These micro-tribes have crept into our society and networking has become more prevalent.  Company's want to be remarkable to their niche and don't worry about the rest of the world.  Micro-tribes are the new way of doing business.  It is back to basics with relationships.  It truly is who you know...and in what micro-tribes they are.  We are all part of a woven fabric.  Many of our tribes overlap creating a spiderweb of connections.  I predict that the 6 degrees of seperation rule will drop to 5 or even 4 with the proliferation of these micro-tribes.

Monday, November 17, 2008

eye socket messaging


I was part of an honor society in College whose entire focus was to help its members develop harvard-look-a-like resumes and develop interviewing skills so that they could "sell themselves" to potential employers.  We studied strategy on how to steer interviews in our favor, how to highlight our strengths on resume's, and how to negotiate a mutually satisfactory employment agreement. We practiced over and over the message that we wanted our potential employer to recieve.  Some of the least qualified people got the best jobs because they packaged the presentation properly. 

Preparation separates the fluff from the real stuff.  Less qualified applicants often beat out more qualified ones by communicating a less impressive message more impressively!  When video tapes came to market, VHS and BETA were competing to be the industry standard.  BETA was the better product but VHS communicated a lesser message more impressively and won out.

McDonalds certainly doesn't have the best hamburgers in the world.  But they have communicated their message more impressively.  This principle is found everywhere.  Often engineers and accountants have much more important and useful information than a salesperson but the salesperson often presents a lesser message more effectively.

The world's greatest news, if packaged poorly, will fall on deaf ears.  So communicating a message is critical. So critical that sometimes simplicity and storytelling are the most effective presentations.  Why did Jesus teach in parables... Because shepherd related to sheep stories! When sending a message, why not send a message that will be easily processed and remembered.  A picture is worth a thousand power point slides of text!

Many years ago, Mark Twain delivered a memorized speech around the country.  He had a number of key points to make and relied on notes to keep on point.  He once lost his notes and delivered a terrible speech; after which he decided that he needed to have a better method of delivering his points. He took a bottle of ink and etched the first letter of each key point on his fingernails.  After he delivered that message he would rub off the ink and move to the next point.

This was a distraction to himself and the audience, who thought it odd that he kept fidgeting with his fingernails.  One Mark Twain decided to draw six pictures of his speech, which he did in two minutes.  He immediatly tossed the pictures away and never used notes to deliver his speech again.  He claims he could rewrite the speech 25 years later because he still retained the images in his mind!

The lesser message, communicated more effectivly, makes the greater impact.